Growth Planning
Plan a little, grow a lot
Don't tie your business to a rigid 40-page plan.
Instead, adopt a ‘Growth Planning’ mindset that helps you:
- Quickly adapt to change and be ready for anything
- Stay focused on your goals
- Make decisions that drive revenue
Traditional business plans weren't designed for today's economy
Markets change faster than ever. Technology evolves at breakneck speed. And the pandemic has forever transformed the way we think about ‘work’. A rigid 40+ page business plan can't keep up.- They take too long to writeIt can take days — or even weeks — to write a formal business plan. That's on top of all the research required.
- They're outdated almost instantlyYou can't update traditional business plans quickly as markets change and your business evolves.
- They're too difficult to put into actionIt's tough to implement a business strategy when the most important details are buried within a massive document.
The process is now more important than the plan
Growth planning is a quicker, more flexible way to figure out what works for your business — no matter what stage you’re at.
Idea Stage Businesses
Grow your idea into a great businessIdea Stage Businesses
- Plan: outline your idea
- Forecast: talk to ideal customers
- Review: examine your feedback
- Refine: ensure your idea works
Startups
Increase your odds of success Plan Icon
- Plan: clarify your vision
- Forecast: set your goals
- Review: stay on track
- Refine: achieve success faster
Established Businesses
Confidently grow your business Plan Icon
- Plan: examine your goals
- Forecast: build a roadmap
- Review: spot opportunities
- Refine: grow your business
Research shows that the principles of Growth Planning drive success
Higher Achievement
40%
Documenting and reviewing your goals makes you 40% more likely to achieve them, according to a study by the Dominican University of California.
Faster Growth
30%
Businesses that continually track against their plan grow 30% faster than those that don't, according to a study in the Journal of Management Studies.
Stronger Start
129%
Entrepreneurs with a plan are 129% more likely to push forward with their business beyond the initial startup phase and grow it, according to a study in the journal Small Business Economics.