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Growth Planning
Plan a little, grow a lot
Don't tie your business to a rigid 40-page plan.
Instead, adopt a ‘Growth Planning’ mindset that helps you:
- Quickly adapt to change and be ready for anything
- Stay focused on your goals
- Make decisions that drive revenue
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Traditional business plans weren't designed for today's economy
Markets change faster than ever. Technology evolves at breakneck speed. And the pandemic has forever transformed the way we think about ‘work’. A rigid 40+ page business plan can't keep up.- They take too long to writeIt can take days — or even weeks — to write a formal business plan. That's on top of all the research required.
- They're outdated almost instantlyYou can't update traditional business plans quickly as markets change and your business evolves.
- They're too difficult to put into actionIt's tough to implement a business strategy when the most important details are buried within a massive document.
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The process is now more important than the plan
Growth planning is a quicker, more flexible way to figure out what works for your business — no matter what stage you’re at.
Idea Stage Businesses
Grow your idea into a great businessIdea Stage Businesses
- Plan: outline your idea
- Forecast: talk to ideal customers
- Review: examine your feedback
- Refine: ensure your idea works
Startups
Increase your odds of success Plan Icon
- Plan: clarify your vision
- Forecast: set your goals
- Review: stay on track
- Refine: achieve success faster
Established Businesses
Confidently grow your business Plan Icon
- Plan: examine your goals
- Forecast: build a roadmap
- Review: spot opportunities
- Refine: grow your business
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Research shows that the principles of Growth Planning drive success
Higher Achievement
40%
Documenting and reviewing your goals makes you 40% more likely to achieve them, according to a study by the Dominican University of California.
Faster Growth
30%
Businesses that continually track against their plan grow 30% faster than those that don't, according to a study in the Journal of Management Studies.
Stronger Start
129%
Entrepreneurs with a plan are 129% more likely to push forward with their business beyond the initial startup phase and grow it, according to a study in the journal Small Business Economics.